Rafael Susano
Full Stack Shopify Developer
Shopify Expert · Funnels & CRO Expert
// languages
// expertise
// tech stack
I build high-converting
>_
Hi, I’m Rafael. I help Shopify brands turn traffic into paying customers through conversion-focused development, optimized funnels, strategic UX improvements, and technical SEO that drives long-term organic growth.
- 8+
- Years shipping
- 100+
- Stores launched
- 10+
- Companies
{% assign dev = shop.developers.rafael %} {%- capture role -%} "Full Stack Shopify Dev" {%- endcapture -%} const rafael = { role: "Shopify Expert", stack: ["Liquid", "JS", "CSS"], builders: ["PageFly", "GemPages", "Replo", "Funnelish"], focus: "CRO + UX", languages: ["EN", "ES"], status: "available" }; // ship something great rafael.email("rsusano123s@gmail.com");
02·{% about %}
The developer behind the storefront.
Hi, I’m Rafael. I help Shopify brands turn traffic into paying customers through conversion-focused development, optimized funnels, strategic UX improvements, and technical SEO that drives long-term organic growth.
Over the past 8+ years, I’ve partnered with startups and 7 to 8-figure eCommerce brands to build, optimize, and scale high-performing stores that generate measurable revenue growth.
"You don't just need a developer. You need a Shopify growth partner who understands commerce, conversion, and scale."
03·{% services %}
Everything your store needs, one operator.
Shopify Theme & Plus Dev
Custom Shopify theme development, advanced Figma to Shopify builds, and advanced API integrations for Shopify Plus.
Landing Pages & Funnels
High-converting product landing pages, advertorials, and optimized sales funnels built with Replo, PageFly, Gempages, or custom hand-coded.
Speed & UX Optimization
Store optimization for lightning fast page load speeds, responsive mobile performance, and UX clarity that reduces user friction.
CRO & Funnel Strategy
Strategic CRO implementations to reduce cart abandonment, increase average order value (AOV), and design for purchase psychology.
Technical SEO & Schema
Search optimization including custom schema markup, search intent site structure, and crawling performance improvements.
Custom Code & Integrations
Custom functionality, payment integrations, custom checkout modifications, subscription workflows, and ERP synching.
04·{% experience %}
Eight years, many stores, zero drama.
- Jun 2025 — Dec 2025
Shopify Full Stack Developer & QA Specialist
Ecom Capital
- Led QA across Shopify + GemPages stores, ensuring polished, error-free handovers.
- Built custom sections, cart drawers, Klaviyo integrations. Wired up Odoo, Dianxiaomi and Mebang ERP.
- Delegated tasks across QA and dev, prepped handover reports, reported to operations.
- Sept 2025 — Dec 2025
Expert PageFlyer
Voxosa
- Designed high-converting product landing pages for Meta Ads traffic.
- A/B tested headlines, images and CTAs; integrated ReConvert, UpCart, AfterSell, Klaviyo.
- Advanced customizations in HTML, CSS and JS on top of PageFly.
- Aug 2024 — Present
E-commerce Operations
FL International
- Design and build funnels + listicle advertorials in PageFly with ERP integrations.
- Bilingual (EN/ES) email support, supplier coordination, disputes, refunds.
- Product-focused Spanish copywriting for landing pages.
- Mar 2025 — Jul 2025
Store Builder & Funnel Builder
Luminia International LLC
- Full Shopify store builds with digital product setups and custom user flows.
- High-converting funnels, advertorials and interactive quizzes.
- Custom PageFly sections in HTML/CSS/JS.
- Jan 2024 — Jul 2024
WordPress + WooCommerce Developer
SpottedGal & NastyGal
- Responsive WooCommerce sites with custom plugin/theme customization.
- SEO best practices and performance work — measurable ranking + traffic lift.
- Dec 2022 — Nov 2023
Video Editor & Graphic Designer
Media Fame LLC
- Branded graphics across digital and print.
- Marketing videos for campaigns, social and client pitches.
- Mar 2018 — Sept 2022
Shopify Developer & E-commerce Expert
Nostros LLC
- Custom Shopify builds aligned to brand identity.
- Inventory, order processing, supplier coordination, EN/ES email support.
- SEO and performance work that lifted traffic and conversions.
05·{% reviews %}
What clients say after we ship.
"Rafael rebuilt our Shopify theme from scratch and doubled our conversion rate. Fast, meticulous, and actually understands merchandising."
Emily R.
Founder, Skincare DTC
"He turned around a broken PageFly funnel in 48 hours. Our AOV jumped 22% within two weeks. Total pro — clear comms, zero drama."
Marcus L.
CMO, Apparel Brand
"Klaviyo flows, checkout tweaks, Liquid customizations — Rafael handled it all. Feels like having a senior engineer on retainer."
Nadia K.
Ecom Manager, Home Goods
"White-labeled him on 6 client stores. Every ticket shipped on time, pixel-perfect. He's now our go-to Shopify specialist."
Diego S.
Agency Owner
"From Figma to a live, converting store in three weeks. Rafael cares about performance and details most devs skip. 10/10."
Priya M.
Founder, Wellness Startup
06·{% stack %}
The tools, the whole toolbox.
07 · {% contact %}
Let's build
something that converts.
Got a Shopify build, a landing page, or a custom feature that needs an experienced hand? Send a message directly, or reach out using the direct links.